Hello!

I’m Fernanda, Product Designer with +10 years of experience in my field. I started off my career in 2012 in industrial design and evolved to digital products after a couple of years. Since then I have navigated through a diverse range of sectors, helping companies thrive at their objectives by incorporating user-centered design methodologies to their products and services.

My passion to discover new cultures and perspectives has led me to work with diverse cultural environments while collaborating with cross-functional teams, in person and remotely. I've had experiences working in various settings such as start-ups, agencies and consultancies.

Apart from a design nerd, I have a few hobbies :) playing the piano, practicing some watercolours and gouache, getting in touch with nature and… jewellery. I produce jewels form design concepts and 3D models to the final piece in metal.

If you’d like to know more about me or my work, just reach out!

I’ve signed NDA’s for most of my projects. To access my work portfolio, please contact me.

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Skills.


Product Design

Storyboarding
User flows
Design sprints
Information architecture
Wireframing
Prototyping
Design systems
Style guides
Responsive web

Research

A/B testing
Competitive analysis
Stakeholder interviews
Surveys
Contextual inquiry
Focus groups
Participatory design
Persona creation
Journey mapping
Service blueprint
Card sorting
User testing
Heuristic evaluation

Programming

HTML/CSS
JavaScript / P5.js enthusiast

Tools

Figma
Sketch
Protopie
Photoshop
Illustrator
InDesign
AfterEffects
Rhinoceros 3D
Solidworks
Maze
Dovetail
Userzoom
Usertesting
Hotjar
Google Analytics